LINKLO BLOG
Aligning LinkedIn Ad Formats with Your Marketing Goals
When you’re setting up LinkedIn ad campaigns, it’s really important to match your ad formats with your marketing goals. LinkedIn gives you a variety of ad formats, all covered in this handy blog post, that work at different stages of your marketing journey. So whether you’re raising awareness, nurturing interest, or driving conversions, picking the ... Read more
How Your Time Zone Affects Your LinkedIn Ad Spend
When planning a LinkedIn ad campaign, what attributes of your target audience do you focus on the most? Is it their location? Job roles? Interests? Those are all essential criteria. But have you ever thought about what time zone they’re in? Due to a quirk unique to LinkedIn, the time zone of your target audience ... Read more
Optimising LinkedIn Campaigns Through Targeted Content and Testing
With all the targeting options available on LinkedIn, you might be wondering how to make the most of them. The answer? Targeted content and constant testing. If you’re serious about getting results, you need to align your ad content with your audience segments and continuously refine your approach. Let’s dive into how you can put ... Read more
Perfecting Your Campaign with LinkedIn Ad Formats
There are loads of different LinkedIn ad formats you can choose from when setting up a campaign – 11 if you want to be precise! But knowing which format to use and when can be challenging. Many people default to single image ads. But they’re missing out! In this post, we’ll do a deep dive ... Read more
Are You Maximizing ROI with Advanced LinkedIn Ad Techniques?
Maximizing return on investment (ROI) is crucial when running ad campaigns. But are your LinkedIn ads performing as well as they could be? Let’s explore some advanced techniques to optimize your campaigns and achieve better results. Monitoring and adjusting bids You can’t just set and forget an ad campaign. Continuous monitoring is essential to ensure ... Read more
Are You Bidding Right on LinkedIn?
LinkedIn newbie or a seasoned pro, navigating LinkedIn’s bidding options can be daunting. Even if you’re experienced, getting the bid strategy right first time can take time and a lot of tweaking. Obviously you’ll need to monitor performance and adjust bids as needed but here are a few pointers to keep you on track. LinkedIn ... Read more
Is Your LinkedIn Ads Budget Working Hard Enough for You?
Setting the right budget for your LinkedIn ads campaign can be the difference between “meh” results and “hell yeah” results. Are you confident your current budget approach is maximizing ROI? There are several budgeting options to choose from and whether you’re new to the platform or a seasoned advertiser, finding the balance between daily, lifetime, ... Read more
Mastering LinkedIn Audience Targeting: A Strategic Approach
Accurate audience targeting is key to campaign success. But it can be tricky to navigate. Even with buyer personas, there are lots of options and nuances to consider when creating audiences. This article is for agencies and advertisers looking to take audience targeting past the basics. We’ll explore a range of targeting techniques and give ... Read more