LINKLO BLOG
Optimising LinkedIn Campaigns Through Targeted Content and Testing
With all the targeting options available on LinkedIn, you might be wondering how to make the most of them. The answer? Targeted content and constant testing. If you’re serious about getting results, you need to align your ad content with your audience segments and continuously refine your approach. Let’s dive into how you can put ... Read more
Advanced LinkedIn Targeting Techniques: Going Beyond the Basics
Advanced targeting techniques on LinkedIn aren’t just a fancy add-on. They’re a game-changer. If you’re still using broad demographics to reach your audience, it’s time to step up. And LinkedIn gives you everything you need to get specific. Trust me, it’s worth it. Whether you’re diving into detailed targeting options, nurturing those warm leads back ... Read more
Perfecting Your Campaign with LinkedIn Ad Formats
There are loads of different LinkedIn ad formats you can choose from when setting up a campaign – 11 if you want to be precise! But knowing which format to use and when can be challenging. Many people default to single image ads. But they’re missing out! In this post, we’ll do a deep dive ... Read more
LinkedIn Ad Breakdown: Insights and Star Ratings for Top Ads
If you’re navigating the world of LinkedIn advertising, knowing what works and what doesn’t is crucial. In this blog post, we’ll break down five LinkedIn ads from different brands, analyse their strengths and weaknesses, and provide star ratings based on their effectiveness. Whether you’re a digital marketer looking to optimise your campaigns or just curious ... Read more
Are You Maximizing ROI with Advanced LinkedIn Ad Techniques?
Maximizing return on investment (ROI) is crucial when running ad campaigns. But are your LinkedIn ads performing as well as they could be? Let’s explore some advanced techniques to optimize your campaigns and achieve better results. Monitoring and adjusting bids You can’t just set and forget an ad campaign. Continuous monitoring is essential to ensure ... Read more
Are You Bidding Right on LinkedIn?
LinkedIn newbie or a seasoned pro, navigating LinkedIn’s bidding options can be daunting. Even if you’re experienced, getting the bid strategy right first time can take time and a lot of tweaking. Obviously you’ll need to monitor performance and adjust bids as needed but here are a few pointers to keep you on track. LinkedIn ... Read more
Is Your LinkedIn Ads Budget Working Hard Enough for You?
Setting the right budget for your LinkedIn ads campaign can be the difference between “meh” results and “hell yeah” results. Are you confident your current budget approach is maximizing ROI? There are several budgeting options to choose from and whether you’re new to the platform or a seasoned advertiser, finding the balance between daily, lifetime, ... Read more
Mastering LinkedIn Audience Targeting: A Strategic Approach
Accurate audience targeting is key to campaign success. But it can be tricky to navigate. Even with buyer personas, there are lots of options and nuances to consider when creating audiences. This article is for agencies and advertisers looking to take audience targeting past the basics. We’ll explore a range of targeting techniques and give ... Read more
Smarter Spending: A Guide to LinkedIn Ads Budget
Unlock the secrets of smarter spending on LinkedIn Ads with our step-by-step guide. Discover strategies to optimize budget and maximize ROI for your campaigns.
The Ultimate Guide to LinkedIn Ads Optimization
If you’re advertising on LinkedIn without a strong optimisation strategy, you may as well be throwing your money away. To make the most of your advertising budget, you need to set goals for your campaign that align with your business goals, target the right people, design creatives that grab the attention and allocate your spend ... Read more
