LINKLO BLOG
Mastering LinkedIn Audience Targeting: A Strategic Approach
Accurate audience targeting is key to campaign success. But it can be tricky to navigate. Even with buyer personas, there are lots of options and nuances to consider when creating audiences. This article is for agencies and advertisers looking to take audience targeting past the basics. We’ll explore a range of targeting techniques and give ... Read more
LinkedIn Ad Examples: Video Breakdowns & Star Ratings
If you’re navigating the world of LinkedIn advertising, knowing what works and what doesn’t is crucial. In this blog post, we’ll break down five LinkedIn ads from different brands, analyse their strengths and weaknesses, and provide star ratings based on their effectiveness. Whether you’re a digital marketer looking to optimise your campaigns or just curious ... Read more
Optimizing for Success: LinkedIn Landing Page Strategies
You’ve put together an amazing campaign, your click-through rate is above average and you’re driving traffic to your website. Brilliant. But wait, there’s a problem – you’ve had zero conversions and the bounce rate has sky-rocketed. The reason? Your landing page is crap. You can have the best LinkedIn ads strategy but if your landing ... Read more
A/B Testing Ad Formats for Maximizing LinkedIn Campaign ROI
Choosing the right LinkedIn ad format can make a huge difference in your campaign’s performance. Get it right and you’re laughing. Get it wrong and you’re throwing money down the drain. With 14 different ad formats available, each designed for different purposes, finding the best fit for your objectives requires some experimentation. That’s where A/B ... Read more
Aligning LinkedIn Ad Formats with Your Marketing Goals
When you’re setting up LinkedIn ad campaigns, it’s really important to match your ad formats with your marketing goals. LinkedIn gives you a variety of ad formats, all covered in this handy blog post, that work at different stages of your marketing journey. So whether you’re raising awareness, nurturing interest, or driving conversions, picking the ... Read more
How Your Time Zone Affects Your LinkedIn Ad Spend
When planning a LinkedIn ad campaign, what attributes of your target audience do you focus on the most? Is it their location? Job roles? Interests? Those are all essential criteria. But have you ever thought about what time zone they’re in? Due to a quirk unique to LinkedIn, the time zone of your target audience ... Read more
Optimising LinkedIn Campaigns Through Targeted Content and Testing
With all the targeting options available on LinkedIn, you might be wondering how to make the most of them. The answer? Targeted content and constant testing. If you’re serious about getting results, you need to align your ad content with your audience segments and continuously refine your approach. Let’s dive into how you can put ... Read more
Advanced LinkedIn Targeting Techniques: Going Beyond the Basics
Advanced targeting techniques on LinkedIn aren’t just a fancy add-on. They’re a game-changer. If you’re still using broad demographics to reach your audience, it’s time to step up. LinkedIn’s ad targeting allows advertisers to enhance their advertising strategies by targeting specific audience demographics and professional characteristics. Trust me, it’s worth it. Whether you’re diving into ... Read more
Comprehensive Guide to LinkedIn Ad Types: Strategies for 2024
There are loads of different LinkedIn ad formats you can choose from when setting up a campaign – 11 if you want to be precise! But knowing which format to use and when can be challenging. Many people default to single image ads. But they’re missing out! In this post, we’ll do a deep dive ... Read more
Are You Maximizing ROI with Advanced LinkedIn Ad Techniques?
Maximizing return on investment (ROI) is crucial when running ad campaigns. But are your LinkedIn ads performing as well as they could be? Let’s explore some advanced techniques to optimize your campaigns and achieve better results. Monitoring and adjusting bids You can’t just set and forget an ad campaign. Continuous monitoring is essential to ensure ... Read more
